
Build a Winning SaaS Go-to-Market Strategy in 8 Steps (+ Examples)
Slack has been called the fastest-growing SaaS company of all time.
In January 2015, Slack was a little-known business messaging app, born out of the ashes of a failed gaming startup. They had less than half a million users and had generated less than 12 million in revenue during the previous year.
Just 3 years later, in May of 2018, they had over 8 million active users (a 1500% increase) and finished the year with an impressive 220.5 million in revenue.
The secret to their success? An unstoppable SaaS go-to-market strategy paired with perfect market timing.
In January 2015, Slack was a little-known business messaging app, born out of the ashes of a failed gaming startup. They had less than half a million users and had generated less than 12 million in revenue during the previous year.
Just 3 years later, in May of 2018, they had over 8 million active users (a 1500% increase) and finished the year with an impressive 220.5 million in revenue.
The secret to their success? An unstoppable SaaS go-to-market strategy paired with perfect market timing.